In business, regardless of what business category you are in, a logo is always one important thing to consider very carefully. The bigger businesses do not even easily think of it as a trivial matter with some of the logos is even known as the most expensive logo company ever. While there are famous logos that cost only little and even none, there is also the most expensive logo in the world you may find interesting to know. Here they are!
The Most Expensive Company Logos in the World
1 ) City of Belfast
The logo for City of Belfast, Ireland, is also known to be the most expensive logo ever for it costs $280,000. Even though it’s also known to be one of the most expensive logos, the design is actually pretty simple with a big black heart and the word “Belfast” typed in white.
2 ) City of Melbourne
Melbourne, Australia, is one of the cities that were willing to spend more to design a log for the city. The attractive design features an M that somewhat may remind you of a corporate. This logo costs $625,000.
3 ) 2012 London Olympics
Well, as we all know, the Olympics is always an important deal, making a headline every 4 years. And for the 2012 London Olympics, the committee did not hesitate to spend $625,000 on it, making it one of the most expensive logos of all time as well.
4 ) Pepsi
It is not really surprising knowing that Pepsi logo is also known to be one of the most expensive logo company. After all, this corporate surely has the big budget needed. Even so, what makes it really surprising is to know how the company was willing to pay $1 million for a ‘slight’ change of altering the stripes of Pepsi’s famous red, blue, and white stripes to a different angle with a dark blue for background.
5 ) BBC
BBC or British Broadcasting Corporation has been known to be the company that holds the longest record from keeping the logo. Even so, back in 1997, the company finally decided to change it, turning it into a series of block letters typed in white with a dark metallic purple for background. As one of the most expensive logo company, the new logo cost the company $1.8 million.
6 ) ANZ
This banking group did not hesitate to go all out for their new logo, featuring the blue colored “ANZ” that seemed to be moving. Plus a graphic placed at the end, the Australian and New Zealand banking group paid $15 million for the design.
7 ) Posten Norge
For the new logo with a more modern and simpler theme, the Norway postal company spent $55 million.
8 ) Accenture
Following the separation with the Anderson Consulting Group, Accenture definitely had to find a new logo for the company. Costing the outsourcing and management group $100 million, the design is very simple with “Accenture” typed in simple lower case, featuring an accent mark.
9 ) BP
To create the more environmentally friendly image, British Petroleum had to change the logo back in 2000, featuring a combination of green and yellow. The new logo cost BP $211 million.
10 ) Symantec
Previously VeriSign, the new Symantec logo cost the company $1.28 billion
Description: Most expensive logo company can be a great source of reference for you to understand the importance of a logo for a business, regardless of the scale and segment it is in.